In partnership with the Wisconsin Hospital Association, the Stronger Hospitals, Stronger Communities campaign was created to reinforce the important role that hospitals play in the health and safety of Wisconsin communities. 

To help tell the story, we collected a variety of provider, patient and community member stories on video, which we amplified through a multi-media, multi-channeled approach from February through June 2023.

Channels included:

• Paid Digital Ads
• Radio Ads
• Billboards in Madison, placed on routes to the state capitol
• Social Media
• Dedicated webpage

Key Messages.

“I’m here because of my hospital.”
Wisconsin’s nonprofit hospitals provide quality care and a life-saving safety net to our communities. I’m here because of my hospital – we need strong hospitals and a growing workforce of doctors, nurses, and staff for a healthy future.

“Proud to provide.”
We are Wisconsin’s nonprofit hospitals, and we’re proud to provide quality care – that life-saving safety net to communities across the state. Wisconsin needs strong hospitals and a growing workforce of more doctors, nurses, and staff for a healthy future.

“Caring for my community.”
Wisconsin’s nonprofit hospitals provide quality care to my community. We’re a life-saving safety net – Wisconsin needs strong hospitals and a growing workforce of more doctors, nurses, and staff for a healthy future.

Real Stories.